Why nonprofit newsrooms need better analytics
Most analytics platforms were designed for commercial publishers chasing pageviews and ad revenue. But nonprofit newsrooms have different goals: measuring community impact, demonstrating value to funders, and understanding which stories truly matter to their audience.
The problem with existing tools
Tools like Google Analytics and Parse.ly are powerful, but they weren't built with nonprofit journalism in mind. They focus on metrics that matter for advertising (pageviews, time on site, bounce rate) rather than impact metrics that matter for mission-driven journalism.
What nonprofit newsrooms actually need
- Funder reporting - Quick ways to show impact to foundations and donors
- Story performance - Understanding which topics resonate with your community
- Cross-platform tracking - Following stories across web, social, and email
- Accessible insights - Analytics that everyone on your team can understand
A better approach
At journosight, we're building analytics specifically for nonprofit newsrooms. We focus on the metrics that matter for your mission, with pricing that works for organizations without big tech budgets.
Want to see how it works? Get in touch and we'll show you a demo.