Know your audience. Amplify your impact.
Understand who engages with your journalism, what stories resonate, and how to grow your reach across every platform. Make data-driven decisions that serve your community better.
Your audience, decoded
Move beyond vanity metrics. Understand who your journalism serves, what they care about, and how to reach them more effectively across every platform.
Cross-Channel Reach
Published 2 days ago
“Climate Summit Reaches Historic Agreement”
Reach Breakdown:
Last updated: Today
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Geographic Distribution
Audience by region
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Get clear insights into your audience demographics, geographic distribution, and interests. Know which communities engage most with your journalism so you can serve them better.
Topic Performance Heatmap
By channel engagement
| Topic | Web | Social | |
|---|---|---|---|
| Local News | 85 | 60 | 45 |
| Education | 70 | 75 | 80 |
| Public Health | 65 | 85 | 70 |
| Arts & Culture | 80 | 65 | 85 |
Last updated: Today
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See which topics, formats, and storytelling approaches drive the strongest engagement. Use data to inform editorial decisions and create more of what your audience values.
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