Analytics
·
January 15, 2025
Why nonprofit newsrooms need better analytics
Most analytics tools were built for commercial publishers. Here's why that's a problem for nonprofit journalism.
How It Works
Analytics your whole team can actually use
See your reach across all channels, understand what resonates, and show funders your impact—without needing someone to translate the data.
Storyline Evolution
Last 6 months performance
52-76%
Climate Policy
pieces total
59+12%
Housing Crisis
pieces total
57+633%
Education Funding
pieces total
Last updated: Today
Editorial InsightsSee the big picture: stories that connect over time
See how individual articles connect into larger storylines. Understand ongoing coverage, identify gaps, and see how stories evolve across weeks or months powered by
Storylines Overview
This month's coverage
Climate Policy
47articles
Housing Crisis
34articles
Education Funding
28articles
Healthcare Access
23articles
Last updated: Today
Editorial InsightsWatch stories unfold in real-time across all channels
Monitor how each piece performs minute by minute with . See when a story peaks, where it gets shared, and how long it maintains engagement.
Coverage Overview
Topic coverage and audience interest
Priority
Balanced
Over-indexed
Last updated: Today
Editorial InsightsUnderstand your coverage at a glance
See which topics are getting attention, identify areas that need focus, and understand what resonates with your audience—all in one view.
Cross-Channel Reach
Published 2 days ago
“Climate Summit Reaches Historic Agreement”
Total Reach124K
Reach Breakdown:
Web
45KSocial
67KEmail
12KLast updated: Today
Audience AnalyticsTrack your audience everywhere they engage
See a unified view of who engages with your work across web, social media, and newsletters powered by
Geographic Distribution
Audience by region
West Coast
42%High
Northeast
38%High
Texas
25%Medium
Midwest
22%Medium
Southeast
15%Low
Mountain West
12%Low
Total Coverage6 Regions
Last updated: Today
Audience AnalyticsUnderstand who you serve and what they need
Get clear insights into audience demographics, geographic distribution, and interests. Know which communities engage most with your journalism.
Topic Performance Heatmap
By channel engagement
| Topic | Web | Social | |
|---|---|---|---|
| Local News | 85 | 60 | 45 |
| Education | 70 | 75 | 80 |
| Public Health | 65 | 85 | 70 |
| Arts & Culture | 80 | 65 | 85 |
Score:
Low
Med
High
Last updated: Today
Audience AnalyticsDiscover which stories resonate and why
See which topics, formats, and storytelling approaches drive the strongest engagement. Use data to inform editorial decisions.
Web
Social
Email
Storylines
Role-based dashboards
Leadership OverviewFour perspectives, one platform
Switch seamlessly between Editorial, Audience, Grants, and Leadership views. Each dashboard shows the same data through different lenses.
Strategic KPIs
Last 7 days performance
35.2K+23%
Total Reach
this week
9.8%+19%
Engagement Rate
avg per article
23+27%
Content Output
stories published
Last updated: Today
Leadership OverviewTrack the KPIs that drive sustainability
Monitor audience growth, engagement quality, revenue trends, and mission impact—the metrics that determine your newsroom's future.
Executive Summary
Board of Directors Meeting • Q1 2025
Audience Growth
+24%
Mission Impact
92
/100Stories Published
156
Total Reach
2.4M
Quarter Highlights:
Share
Export
Present
Leadership OverviewBoard presentations, automated
Generate executive summaries and board decks automatically. Share high-level insights with funders and stakeholders without manual work.
Impact Report
Daytime Foundation • Q4 2024
Total Reach
127K
Impact Score
8.4
/10Stories Published
23
Social Shares
4.2K
Quarter Highlights:
Share
Export
Present
Grants ReportingFunder reports in 40 minutes, not 40 hours
Pre-built templates automatically pull metrics from all channels. Add narrative context, customize, and export. What took days now takes less than an hour.
Impact Metrics
Monthly performance overview
127.5K+18%
Total Reach
this month
8.4%+2.1%
Avg Engagement
rate
23+5
Stories Published
this month
4.2K+12%
Social Shares
total
Last updated: Today
Grants ReportingMetrics that funders actually care about
Go beyond vanity metrics. Track community reach, engagement quality, mission alignment, and real-world impact.
Create Funder Report
4-step guided process
✓
Report Details✓
Select Metrics3
Add Context4
Export & ShareStep 3 of 4
Grants ReportingReports that reflect your newsroom's voice
Customize report layouts, add your logo, include editorial highlights, and tell the story behind the numbers.
Storyline Evolution
Last 6 months performance
52-76%
Climate Policy
pieces total
59+12%
Housing Crisis
pieces total
57+633%
Education Funding
pieces total
Last updated: Today
Editorial InsightsSee the big picture: stories that connect over time
See how individual articles connect into larger storylines. Understand ongoing coverage, identify gaps, and see how stories evolve across weeks or months powered by
Storylines Overview
This month's coverage
Climate Policy
47articles
Housing Crisis
34articles
Education Funding
28articles
Healthcare Access
23articles
Last updated: Today
Editorial InsightsWatch stories unfold in real-time across all channels
Monitor how each piece performs minute by minute with . See when a story peaks, where it gets shared, and how long it maintains engagement.
Coverage Overview
Topic coverage and audience interest
Priority
Balanced
Over-indexed
Last updated: Today
Editorial InsightsUnderstand your coverage at a glance
See which topics are getting attention, identify areas that need focus, and understand what resonates with your audience—all in one view.
Cross-Channel Reach
Published 2 days ago
“Climate Summit Reaches Historic Agreement”
Total Reach124K
Reach Breakdown:
Web
45KSocial
67KEmail
12KLast updated: Today
Audience AnalyticsTrack your audience everywhere they engage
See a unified view of who engages with your work across web, social media, and newsletters powered by
Geographic Distribution
Audience by region
West Coast
42%High
Northeast
38%High
Texas
25%Medium
Midwest
22%Medium
Southeast
15%Low
Mountain West
12%Low
Total Coverage6 Regions
Last updated: Today
Audience AnalyticsUnderstand who you serve and what they need
Get clear insights into audience demographics, geographic distribution, and interests. Know which communities engage most with your journalism.
Topic Performance Heatmap
By channel engagement
| Topic | Web | Social | |
|---|---|---|---|
| Local News | 85 | 60 | 45 |
| Education | 70 | 75 | 80 |
| Public Health | 65 | 85 | 70 |
| Arts & Culture | 80 | 65 | 85 |
Score:
Low
Med
High
Last updated: Today
Audience AnalyticsDiscover which stories resonate and why
See which topics, formats, and storytelling approaches drive the strongest engagement. Use data to inform editorial decisions.
Web
Social
Email
Storylines
Role-based dashboards
Leadership OverviewFour perspectives, one platform
Switch seamlessly between Editorial, Audience, Grants, and Leadership views. Each dashboard shows the same data through different lenses.
Strategic KPIs
Last 7 days performance
35.2K+23%
Total Reach
this week
9.8%+19%
Engagement Rate
avg per article
23+27%
Content Output
stories published
Last updated: Today
Leadership OverviewTrack the KPIs that drive sustainability
Monitor audience growth, engagement quality, revenue trends, and mission impact—the metrics that determine your newsroom's future.
Executive Summary
Board of Directors Meeting • Q1 2025
Audience Growth
+24%
Mission Impact
92
/100Stories Published
156
Total Reach
2.4M
Quarter Highlights:
Share
Export
Present
Leadership OverviewBoard presentations, automated
Generate executive summaries and board decks automatically. Share high-level insights with funders and stakeholders without manual work.
Impact Report
Daytime Foundation • Q4 2024
Total Reach
127K
Impact Score
8.4
/10Stories Published
23
Social Shares
4.2K
Quarter Highlights:
Share
Export
Present
Grants ReportingFunder reports in 40 minutes, not 40 hours
Pre-built templates automatically pull metrics from all channels. Add narrative context, customize, and export. What took days now takes less than an hour.
Impact Metrics
Monthly performance overview
127.5K+18%
Total Reach
this month
8.4%+2.1%
Avg Engagement
rate
23+5
Stories Published
this month
4.2K+12%
Social Shares
total
Last updated: Today
Grants ReportingMetrics that funders actually care about
Go beyond vanity metrics. Track community reach, engagement quality, mission alignment, and real-world impact.
Create Funder Report
4-step guided process
✓
Report Details✓
Select Metrics3
Add Context4
Export & ShareStep 3 of 4
Grants ReportingReports that reflect your newsroom's voice
Customize report layouts, add your logo, include editorial highlights, and tell the story behind the numbers.
Impact Metrics
Monthly performance overview
127.5K+18%
Total Reach
this month
8.4%+2.1%
Avg Engagement
rate
23+5
Stories Published
this month
4.2K+12%
Social Shares
total
Last updated: Today
Features
Built to measure impact, not optimize ad clicks
Most analytics tools were designed for e-commerce and advertising. We built journosight for nonprofit newsrooms and mission-driven media who need to understand reach, engagement quality, and how their work resonates with the communities they serve.
Measure what matters for journalism, not just pageviews
Everyone on your team gets insights, not just one person
Cross-Channel Reach
Published 2 days ago
“Climate Summit Reaches Historic Agreement”
Total Reach124K
Reach Breakdown:
Web
45KSocial
67KEmail
12KLast updated: Today
Features
Your stories spread across platforms. Your analytics should too.
Your journalism doesn't just live on your website—it travels to social media, gets shared in newsletters, and appears on partner sites. With , see the complete picture of how each story performs across every channel where your audience finds you.
Follow each story across web, social, and email
Stop checking five different platforms manually
Impact Report
Daytime Foundation • Q4 2024
Total Reach
127K
Impact Score
8.4
/10Stories Published
23
Social Shares
4.2K
Quarter Highlights:
Share
Export
Present
Features
Funder reports in minutes instead of days
Stop spending 40+ hours every quarter copying metrics into spreadsheets. Generate comprehensive impact reports with pre-built templates that pull data from all your channels automatically.
Pre-built templates for common funder requirements
Get back 40+ hours per month for actual journalism
Features
What you get with journosight
Four role-specific dashboards, cross-platform tracking, and automated funder reporting. Built for newsrooms that need to understand their impact without needing a data team.
Editorial Dashboard
See which stories are resonating and what topics to pursue next.
Grants Dashboard
Generate funder reports with pre-built templates for common requirements.
Audience Dashboard
Understand who is reading and which channels are driving engagement.
Leadership Dashboard
Board-ready metrics showing overall reach, engagement, and strategic progress.
Cross-Platform Tracking
Follow each story across your website, social media, and newsletters powered by
Connected Storylines
Discover how your coverage connects into larger themes powered by
Social Analytics
Track engagement and reach across Twitter, Facebook, LinkedIn, and Instagram.
Email Analytics
Measure newsletter performance with open rates, clicks, and subscriber growth.
Integrations
Works with the tools you already use
Add one tracker to your website and connect your social and email accounts. That's it.
Plans
Pricing built for nonprofits
Pick the plan that works for your newsroom. Add more dashboards and users as you grow.
Popular
Blog
Practical guides for nonprofit newsrooms
Insights on analytics, impact measurement, and making the most of your journalism data.
FAQ
Common questions
Here are answers to questions we hear from nonprofit newsrooms. Don't see yours? Just ask.